Brand Ambassodor- a second job for players

             Brand Ambassador- a second job for Players

 

 Hey Flavours...

In recent times so many brands are looking to up the competition in the market to the consumer's delight. What better way to promote your product or service than using a famous face such as soccer players? We have seen so many PSL players endorsing brands such as Vaseline, Shield, nedbank, Brothers for Life just to mention a few. These brands obviously take soccer players who are more "famous" or rather good at what they do but I could be wrong. Players like Andile Jali, Itumeleng Khune, Teko Modise and Siphiwe Tshabalala to mention just a few.

 

 

 

 

 

 

 

     

                                                                                                                                                                                                                                           Brands neglegence

Do you think it shifts their focus from football? Many of this footballers think they have arrived when they get such endorsements and tend to turn away from the game itself. Taking into consideration that what brought them close to the brands was the soccer in the 1st place. One can argue that they deserve these big brands making them ambassadors since they sweated to get where they are.
What do you think Flavours? Lets get the ball rolling...

              Media favours the big guns

Hey Flavours...

Looking into the PSL click link www.psl.co.za  I have come to the conclusion  that certain teams are favoured by the media spectrum as opposed to some other teams. How many times do you get to hear about teams like Mamelodi Sundowns view link...www.sundownsfc.co.za, Kaizer Chiefs view vie link ... www.kaizerchiefs.com and Orlando Pirates view link www.orlandopiratesfc.com in the media when there is going to be a game, signing of  new players, contract renewals etc??? I bet a lot hey but the "smaller" teams as they are called you will know such by chance. Others will argue that the successes of the team makes the media ticks and their targeted publics wants to know only about them. In South Africa the biggest weekly soccer publication which is Soccerladuma you will find that 70% of their content is shared amongst the big teams. Is this fair on other PSL teams?

 

                                                   Who to blame?

One can blame the media alone but also one has to look at the communication practitioners of the other teams. Are they doing enough to get their teams exposed in the media? We only know of few PROs for some PSL teams, again they belong to the above mentioned teams. Laziness is a dominating factor to most teams not having enough media coverage. Teams need to hire qualified Public Relations Practitioners in order for them to generate publicity. Let me take for instead Maritzburg United FC view link...www.maritzburgunited.co.za is playing Celtic you will not know of the game until you check the PSL website for fixtures. Again you will find that 80% of the games that get broadcasted throughout the season are those games which are deemed "Big games". Who is to blame again for that? In my opinion I think teams must start working hard on getting their teams out there to the people. I mean they are forever complaining of playing in empty stadiums, stadiums conditions etc. We all know a team is a team because of its supporters. I urge all the Media, Communication, Public Relations practitioners of these teams to start taking their jobs seriously so that we part ways with the blame game and play the real game. Where do you think some of these teams are getting it wrong? Your views?

Thanks for the read flavours lets get talking...

Next post coming soon.